Next, use the Backlink Audit tool to get a clear picture of your link profile’s health. First, get an overview of your backlink profile with a tool like Semrush’s Backlink Analytics. If you’re unsure what one of the errors, warnings, or notices means, click SEO Anomaly “Why and how to fix it” for more info.
Rely on the industry’s most complete URL details panel
It is used to automatically redirect a webpage to a different URL. Spammers often exploit this method to redirect visitors to pages with unrelated or potentially harmful content. Search engines don’t approve such methods and can penalize your website for this. However, if redirects are set up incorrectly, visitors can encounter errors or irrelevant content.
Rankings
Your website’s SEO will improve as a result of your hard work. You can start by identify pages that are not currently indexed and fix errors preventing Google from crawling them. This creates a positive experience for your audience and allows them to easily browse your site.
Afterwards, I added alt text to all other images that were missing it. If first link priority applies, any featured image that’s missing alt text is creating a “first link” with ZERO anchor text. …this site audit highlighted an interesting example of where fixing missing alt text could make a difference to general optimization. Sorting out errors, and improving your meta titles and descriptions for most posts, pages, and categories is 100% worthwhile. Each page on your site should have a unique title and meta description. We’re going to have to run through all the problematic title tags found by Seobility and fix/rewrite them.
- An SEO audit is the process of evaluating the SEO performance of a website.
- From there, go through each account to determine if they’re all consistent with the company’s branding — using the same images, logo, tone of voice, etc.
- So take your time to plan out your navigation elements carefully.
- This is why it’s crucial to look out for such errors during an SEO audit and fix the broken links that caused them.
- A technical SEO audit takes a deeper dive into the mechanics behind your site.
- It may index more pages than there actually are on your website.
Conducting the audit is only part of the battle – now you need to translate findings into action. In this final step, we compile the audit results into a clear set of recommendations, prioritize them, and outline a plan to implement fixes. We’ll also discuss how to maintain SEO health going forward, including adapting to Google’s changes and using automation/AI to stay ahead.
How to drive B2B conversions from your organic traffic
Unlock instant access to more than 29 years of experience with WebFX. That experience extends beyond SEO and includes digital marketing, customer service, and project management, which means a smooth and professional experience for your team. That’s why our SEO audit services prioritize recommendations by impact, so you can start capturing revenue from search sooner.
While Ahrefs has a suite of paid and powerful tools, it also offers free SEO tools like Keyword Difficulty Checker. Try Webflow for as long as you like with our free Starter plan. Purchase a paid Site plan to publish, host, and unlock additional features. Build completely custom, production-ready websites — or ultra-high-fidelity prototypes — without writing a line of code.